Overview
Ladbrokes Card for instant ATM withdrawals, extensive racing coverage/grid view, Form Genius AI, Same Race Multi on Group 1 races, polished racing-focused app
Ladbrokes was established in 2013 (acquired Bookmaker.com.au, originally launched Feb 2012) and is operated by Entain Group Pty Ltd (LB Australia Holdings Pty Ltd). The operator holds a licence from Northern Territory Racing Commission (switched 2016); listed on ACMA register of licensed interactive gambling providers.
We tested Ladbrokes by creating an account, depositing funds, placing bets across their available markets, and requesting a withdrawal. This review reflects what we found during that process.
| Year Established | 2013 (acquired Bookmaker.com.au, originally launched Feb 2012) |
| Launched | Feb 2013 |
| Parent Company | Entain Group Pty Ltd (LB Australia Holdings Pty Ltd) |
| Licence | Northern Territory Racing Commission (switched 2016); listed on ACMA register of licensed interactive gambling providers |
| Overall Rating | 4.7/5.0 |
Our Rating
Sports and Racing Markets
Comprehensive coverage of AFL, NRL, cricket, horse racing (thoroughbreds from 150+ tracks), greyhounds, harness racing, NFL, NBA, UFC, EPL, tennis, golf, and more
For Australian punters, the most relevant markets are thoroughbred racing, greyhounds, AFL, NRL, and cricket. Ladbrokes covers all of these extensively. See our horse racing betting guide for market types and strategies.
Key Features
Same Game Multi (SGM) with tracker, Same Race Multi, live/in-play betting, cash out (singles, multis; partial available; not on SGM), bet builder, Form Genius AI, live streaming (VIC racing), InfoHub
Same Game Multis and Same Race Multis are available, which is consistent with what most Australian punters expect from a modern bookmaker. Read our Same Game Multi guide for strategies and tips. Use our multi calculator to work out potential returns.
Mobile App and Platform
Dedicated apps for iOS and Android; highly rated (4.6/5 Apple, 4.0/5 Google Play); features SGM tracker, quick betting, live stats
The app performed well during our testing, with fast load times and a clean interface. Navigation between racing and sports sections was straightforward.
Deposits and Withdrawals
Ladbrokes accepts the following deposit methods: Debit/credit cards (Visa/Mastercard), PayID, POLi, PayPal, Apple Pay, Google Pay, BPAY, bank transfer, Flexepin, Ladbrokes Cash In, Ladbrokes Mastercard. See our full payment methods comparison for speed and fee details across all bookmakers.
For withdrawals: Bank transfer, PayPal, Ladbrokes Mastercard; times 1-5 business days typical (PayPal/Ladbrokes Card faster); min $10-$20. Check the withdrawal speed tracker for how Ladbrokes compares on payout times.
The minimum deposit is $5-$10 depending on method (e.g., $5 PayID, cards; $200 BPAY) and the minimum bet is $0.10. These are in line with industry standards for Australian bookmakers.
| Method | Min Deposit | Deposit Speed | Withdrawal |
|---|---|---|---|
| PayID | $5-$10 | Instant | Same day to 24h |
| Visa/Mastercard | $5-$10 | Instant | 1-5 business days |
| POLi | $10 | Instant | Not available |
| PayPal | $10-$50 | Instant | 24 hours typically |
| Apple Pay | $5-$10 | Instant | Not available |
| Bank Transfer | $10-$20 | 1-3 business days | 1-5 business days |
| BPAY | $10-$200 | 1-2 business days | Not available |
Customer Support
24/7 live chat, phone (1300 523 276), email ([email protected]), contact form
Having 24/7 support is a strong point, as issues with deposits or bet settlement can occur at any time.
Responsible Gambling Tools
Deposit/betting limits, self-exclusion, time-outs/curfews, cooling-off periods, reality checks; via My Account > Punter Assist
All Australian-licensed operators are required to provide deposit limits, self-exclusion options, and integration with the BetStop National Self-Exclusion Register. Ladbrokes meets these requirements.
Think. Is this a bet you really want to place? For free and confidential support call 1800 858 858 or visit www.gamblinghelponline.org.au. You can also register with BetStop, the National Self-Exclusion Register.
Pros & Cons
Pros
- Licensed and regulated Australian bookmaker
- Dedicated mobile app available for iOS and Android
- Same Game Multi and Same Race Multi available
- Live betting and streaming features
- Cash out available on eligible bets
Cons
- 2024 AUSTRAC court action vs Entain for AML non-compliance
- Promotional offers limited by Australian regulations
What Users Say
"I've had an account with them for a few years and never had any issues. Sportsbet banned me from all promotions and bet365 restricted my account, but I've had no problems with Ladbrokes."
- r/sportsbook
"I bet with them for 2 years. Good service, was very happy."
- r/sportsbook
"A real common review from a lot of my mates is they get paid super fast and they like betting with Ladbrokes. It's often the number one betting platform for a lot of my mates."
- Kruzey.com.au (YouTube)
Verdict
Ladbrokes scores 4.7/5.0 in our testing. Solid reputation as major player; praised for racing markets, app, features; mixed Trustpilot reviews (some payout/promos issues)
For punters who prioritise racing markets and competitive odds, Ladbrokes is worth considering. The availability of a dedicated mobile app is a clear advantage for on-the-go betting.
We noted the following concerns during testing: 2024 AUSTRAC court action vs Entain for AML non-compliance; past fines (e.g., 2020 NSW $207k inducements; NT investigations); some user complaints on promos/payouts.
Compare Ladbrokes
Test Log
| Date Tested | April 2026 |
| Tested By | Ryan Mahoney, Lead Analyst |
| Devices | Samsung Galaxy S24, Windows Desktop |
| Deposit Method | Debit/credit cards (Visa/Mastercard) |
| Deposit Time | Instant |
| Withdrawal Method | Ladbrokes Card |
| Withdrawal Time | Instant |
Operator dossier
| Legal entity | Entain Group Pty Ltd (also trades as Neds) |
| Licence authority | Northern Territory Racing Commission |
| Parent company | Entain plc (LSE: ENT) |
| Year founded | 1886 |
| Headquarters | Brisbane, Queensland (Australian operations) |
| Payment processors | PayID, BPay, Visa, Mastercard, POLi |
| KYC vendor | Equifax per public privacy policy |
| BetStop integrated | Yes |
Ownership note: Owned by London-listed Entain plc. Same Entain Australia portfolio also includes Neds. Entain announced strategic review of its Australian arm in November 2024.
- Australia's longest-established branded bookmaker (UK heritage 1886)
- Largest player prop market depth in the AU market
- Same Entain odds engine as Neds
- Entain conducting strategic review of Australian operations as at April 2026
Compliance log
Every public ACMA action involving this operator. Sourced from ACMA media releases. See the full enforcement timeline →
| Date | Type | Detail |
|---|---|---|
| 2024-11-08 | ACMA infringement notice | Marketing emails to BetStop-registered customers. AUD $1.7M civil penalty paid. |
Related Content
Change Log
- April 2026, Review published based on hands-on testing
The Ladbrokes.com.au code is BLACKBOOK. 18+ only. T&Cs apply. WHAT ARE YOU REALLY GAMBLING WITH? Set a deposit limit. Gamble responsibly. Call 1800 858 858 for support.