The Australian online betting market has seen significant growth since the early 2000s, with a surge of new operators entering from 2022 onwards. This timeline tracks 74 bookmaker launches, including operators that have since closed or exited the market.
2026 (3 launched)
2025 (12 launched)
2024 (23 launched)
2023 (12 launched)
2022 (5 launched)
2021 (3 launched)
2020 (1 launched)
2019 (2 launched)
2018 (1 launched)
2017 (2 launched)
2016 (1 launched)
2015 (2 launched)
2013 (2 launched)
2012 (2 launched)
2006 (1 launched)
2005 (1 launched)
1941 (1 launched)
Market Trends
The Australian market saw its biggest wave of new entrants in 2024, with 23 new bookmakers launching in a single year. Many were smaller, niche operators targeting specific markets like racing or Same Game Multis.
The closure rate has also increased. Of the 19 operators that have closed or exited, most were smaller brands that launched during 2023-2024 and could not sustain customer acquisition costs against established operators like Ladbrokes, bet365, and Neds.
New entrants in 2025-2026 tend to be more specialised, focusing on racing (BetVista, Terrybet), social features (dabble), or speed (Dashbet, betr).