Betting in Victoria

Andrew Whitlam

Editor | Updated April 2026

Gambling Regulator

Online betting in Victoria is regulated by the Victorian Gambling and Casino Control Commission (VGCCC). All bookmakers must hold valid Australian licences and be registered with ACMA.

Victoria has some of the strictest gambling advertising rules in Australia.

Victoria is the undisputed home of Australian Rules football. With ten AFL clubs based in Melbourne and Geelong, the city lives and breathes footy from March to September. The MCG, Docklands (Marvel Stadium), and GMHBA Stadium host matches nearly every weekend of the season, and AFL betting dominates Victorian wagering activity. Collingwood vs Carlton, Essendon vs Richmond, and other traditional rivalries drive enormous markets for head-to-head, line, and same-game multi bets.

The Spring Racing Carnival is the other pillar of Victorian betting culture. Flemington Racecourse hosts the Melbourne Cup, which brings the entire nation to a standstill on the first Tuesday in November. The broader carnival, including the Cox Plate at Moonee Valley, Caulfield Cup, and VRC Oaks, generates weeks of sustained wagering. Victoria's country racing scene is also vibrant, with Ballarat, Bendigo, and Geelong hosting regular meetings that attract both local and interstate punters.

Victoria operates under the VGCCC, which has imposed some of Australia's strictest advertising and harm minimisation rules. The state introduced a point-of-consumption tax on wagering operators and has moved aggressively to limit gambling advertising during live sport, particularly around AFL broadcasts. Victorian punters benefit from the strong presence of Racing Victoria, which maintains a deep working relationship with bookmakers to ensure competitive odds and broad market coverage across the state's racing calendar. The Victorian Responsible Gambling Foundation provides extensive resources for anyone seeking help.

Top 10 Bookmakers in VIC

All 62 licensed Australian bookmakers are available to punters in Victoria. Here are our top 10:

#	Bookmaker	Rating	Links
1	Ladbrokes	4.7/5.0	Review Code
The Ladbrokes.com.au code is BLACKBOOK. 18+ only. T&Cs apply. WHAT ARE YOU REALLY GAMBLING WITH? Set a deposit limit.
2	bet365	4.6/5.0	Review Code
Our bet365.com.au referral code is BESTBETS. bet365 does not offer bonus codes in Australia and this referral code does not grant access to offers but can be used during registration. 18+ only. T&Cs apply. Imagine what you could be buying instead. Call Gambler's Help; National Gambling Helpline: 1800 858 858 or visit www.gamblinghelponline.org.au 18+
3	Neds	4.5/5.0	Review Code
The Neds.com.au code is BLACKBOOK. 18+ only. T&Cs apply. WHAT ARE YOU REALLY GAMBLING WITH? Set a deposit limit.
4	Unibet	4.2/5.0	Review
18+ only. T&Cs apply. What are you really gambling with? Call Gambling Help on 1800 858 858 or visit www.gamblinghelponline.org.au.
5	betfair	3.5/5.0	Review
18+ T&Cs apply. What's gambling really costing you?
6	betr	3.9/5.0	Review Code
Join Australia's newest online bookmaker with code BETSAU and enjoy exciting new ways to bet. The app is among the fastest in the market. What are you prepared to lose today? Set a deposit limit.
7	dabble	4.8/5.0	Review Code
18+. T&Cs apply. Bet as normal with & also be part of Australia's betting community where you can follow punters and sports stars, copy their bets, have banter with your mates & watch Sky Racing channels. 18+. T&Cs apply. What are you prepared to lose today? Set a deposit limit.
8	Elitebet	4.4/5.0	Review Code
18+. T&Cs apply
9	Picklebet	4.3/5.0	Review Code
18+. T&Cs apply. 18+ only. T&Cs apply. Imagine what you could be buying instead.
10	Tradiebet	4.3/5.0	Review Code
The Tradie.bet code is BETSAUS. 4x Daily Withdrawals. 18+ only. T&Cs apply. Chances are you’re about to lose.