Corporate Overview
| Parent Company | Hillside (Australia New Media) Pty Ltd |
| Headquarters | North Sydney, NSW & Darwin, NT |
| Founded | 2012 (AU launch) |
| Ownership | Subsidiary of bet365 Group Ltd (UK, private) |
| Global Parent | bet365 Group Ltd (Stoke-on-Trent, UK) |
| CEO | Denise Coates (bet365 Group founder) |
Licence & Regulation
bet365 is licensed by the Northern Territory Racing Commission. All Australian-licensed operators must be registered with ACMA under the Interactive Gambling Act 2001.
Key Events
- Commenced AU operations in 2012
- ACCC found misleading free bet conduct (2015)
- AUSTRAC commenced AML investigation (March 2024)
- 70+ sports covered, extensive live streaming
- One of the world's largest online wagering companies globally
Regulatory Record
ACCC finding of misleading conduct regarding free bets (2015). AUSTRAC AML investigation commenced March 2024 (ongoing). Generally well-regarded but under regulatory scrutiny.
Notes
World's largest online betting company. Private, family-owned. Denise Coates is one of UK's highest-paid executives.